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Three basics to start a useful newsletter

Three basics to start a useful newsletter

A newsletter is a great marketing device, and there are numerous tools out there to choose from. However, once you have the software, producing a newsletter requires valuable time and knowledge of the field in which you’re working. Here are three tips to get started.

1. Create a mailing list

The most basic and important thing in your marketing is creating a newsletter mailing list. Make sure your contacts are relevant to your business!

  • New contacts can be picked up at conferences, among people you meet, and those who fill out the newsletter sign-up forms.

  • Giveaways are a good idea to encourage submission, but make sure the new contact gives permission to get the newsletter. You do not want people tagging you as a spammer!

2. Choose a loyal editor

  • Editing is a profession. Ask anyone who started publishing a newsletter that terminated after three or four issues.

  • Make sure the editor is familiar with your domain and has the ability to research and generate relevant information for your target audience, with minimal involvement from your side.

3. Select a design team

Only a professional design team will

  • Only a professional design team will provide the appropriate look and feel.

  • Make sure to use a suitable image for each article. A professional image increases reader engagement and brand affinity.

  • Publish only the most relevant content to your targeted readers.

Check out this interesting weekly newsletter, which I produce with the help of hardworking editor Dan Bloom, for StoreDot. Like us, you may find this news exciting, too >>

For more on this, please contact Meni


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