You want the audience attention: they may be investors; Employees in your organization; or customers interested in your product. You have to provide their need, and when you send your Marketing Digital newsletter, the message has to be relevant.
A newsletter or digital newspaper is a tool that increases reader engagement.
What interests the customer?
An employee in the organization wants to know what he will receive for the upcoming holiday, or to know the senior executives, and even know about the promotion options in the organization. Good internal communication will help get the message across
An investor wants to know what your growth options are. He needs clear and clean data.
A customer may relay to a positive emotion that he gets from the Marketing Digital newsletter or Magazine.
What is the correct format for doing all this?
The most effective tool is a newsletter: a tractable digital format that gives an immediate indication of the customer's responsiveness.
Back The newsletter by an Internet newspaper. An In-house Internet newspaper is a website. The website allows checking and tracking logins, time spent on any page and more. On this corporate digital newspaper, you can expand the articles that the newsletter point to. You can add special pages for surveys, photography competitions, outstanding employees, success stories and the like.
Important when sending a Marketing Digital newsletter:
Only send to the people who agreed to be on the recipient list.
The newsletter has tools for segmenting the recipients: for example: customers, family, friends, active clients', 'visited me', 'fill in an application form' and the like. Take advantage of this and send each group the information they need, and interest it.
How often should you send a digital newsletter?
Do not overwhelm your recipients. It is important to understand the recipients' profile and, as mentioned, to segment them as much as possible. Some will be happy with a weekly and for others, a quarterly is enough.
Contact me with any questions and to get a quote for creating an online newspaper that is right for you.
For more on this, please contact Meni
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